About Us
Our Story
Over 40 Years of Dressing Women with Confidence
What started with two sisters, a love for fashion and a small space inside a Manila hair salon has grown into a women’s fashion brand worn and discovered across the Philippines.
Since 1983
Where It Started
Two sisters. One passion for fashion.
KRIZIA Ladies Wear Group began in 1983 when two passionate sisters started selling fashionable clothes inside a hair salon in Manila, Philippines.
Their eye for style, commitment to quality and entrepreneurial spirit quickly attracted a loyal following.
As demand for their collections grew, SM Department Store invited them to establish KRIZIA as its own fashion brand.
What began as a small fashion venture was about to become something much bigger.
Manila, Philippines • 1983
The Krizia Journey
Four decades, one thread.
1983
The Beginning
Two sisters begin selling fashionable women’s clothing from a hair salon in Manila.
Krizia × SM
A Brand Is Born
Growing customer demand leads to an invitation from SM Department Store to establish KRIZIA as its own fashion brand.
Nationwide
Over 100 Locations
KRIZIA expands across the Philippines, growing from its Manila beginnings to reach women nationwide.
2012
Introducing Divina
KRIZIA launches DIVINA, a modern plus-size fashion brand created for women from sizes 12 to 18.
Today
Four Decades of Fashion
KRIZIA continues creating polished, wearable fashion designed around confidence, versatility and real life.
Fashion changes.
Confidence never goes out of style.
For more than four decades, KRIZIA has remained focused on one simple idea: helping women feel confident in what they choose to wear.
What We Believe
Made for women. Designed for real life.
Our approach to fashion has always been grounded in timeless style, thoughtful design and pieces women can genuinely enjoy wearing.
Confidence
We create clothing designed to help women feel polished, comfortable and confident in their own style.
Versatility
Classic pieces meet modern details in styles created to move naturally across the different moments of a woman’s day.
Quality
Every KRIZIA collection is supported by stringent quality control, reflecting standards built up over decades.
Quality, Always
Details matter when your name is on the label.
KRIZIA manufactures ladies’ apparel with careful attention to construction, finishing and the details that shape the final garment.
A stringent quality control team ensures each collection reflects the standards KRIZIA has built its reputation on through the years.
From fabric selection to the finished piece, each detail matters.
Made to look polished. Made to feel right. Made to be worn.
Krizia
Timeless style with a modern point of view.
KRIZIA creates classic, feminine pieces with contemporary details for women looking for versatile clothing that moves naturally through workdays, weekends, dinners, celebrations and everyday plans.
Shop KriziaDivina
Style should never be limited by size.
Launched in 2012, DIVINA was created to bring modern plus-size fashion to women from sizes 12 to 18 — because every woman deserves meaningful choice in clothing that helps her feel confident, stylish and seen.
Discover Divina1983
The year Krizia began
40+
Years of fashion, quality and service
100+
Locations reached nationwide
2
Brands — Krizia + Divina
From Manila to Women Nationwide
Find Krizia closer to you.
From its beginnings in Manila, KRIZIA has grown into a fashion brand with a presence in SM Department Stores across the Philippines. Whether you enjoy discovering your next outfit in-store or prefer shopping online, KRIZIA continues to make polished women’s fashion easier to find.
Then. Now. Next.
More than four decades later, we are still dressing women for what comes next.
Workdays. Weekends. Celebrations. New chapters. Whatever the day brings, KRIZIA is here to help women step into it feeling polished, comfortable and confident in what they choose to wear.
Stay With Krizia
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