FASHION WITH A PURPOSEKrizia has always believed in the talent of the Filipino. It truly believes that this country houses the most skillful, the most creative, and the most hardworking people in the world. Because of this, it knows that it can become a globally competitive brand only by tapping and empowering the country’s richest resource.
To be able to make this vision further come to life, the brand has tied up with Ayala IMI, Child Fund, and Yakap sa Kaunlaran ng Bata Inc. These renowned organizations have recently introduced the Krizia brand to some very skilled sewers from San Pablo. Through Krizia’s training program, these women will be able to fulfill their highest potential and become completely self-sufficient. Once they become stable, the brand, together with its partner organizations, will continue to tap other communities across the country.
Krizia will be launching special collections that have been personally handcrafted by these hardworking women. A big percentage of the sales generated from these collections will be used to further support the local communities.
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Early this year, the Integrated Micro-Electronics, Inc. (IMI) began a sustainable community livelihood program through a partnership with ChildFund Foundation, an international organization that supports impoverished children’s welfare and development, and Yakap sa Kaunlaran ng Bata, Inc. (YKB) In collaboration with ChildFund and YKB Foundation, IMI provided the women from the Parents Association of San Pablo and Laguna, with 10 sewing machines to encourage them toward self-reliance and nurture their entrepreneurial spirit. IMI also got the support of Krizia, a garment manufacturer that supplies to the largest chain of department stores in the country and is one of the most sought-after brands in the country to collaborate and ensure that it will be a sustainable undertaking.
On IMI’s first visit in May, there was a handful of women trying to learn how to use the sewing machines with a few finished prod- ucts like bags and pillowcases. On the company’s second visit in July, the number of women increased significantly. That day, they were already sewing blouses for Krizia.
Krizia proprietor and brand manager, Queen Alandy Dy, and co-proprietor Elfrida Tan were there too, along with two of their lead trainers. Krizia’s lead trainer, Fe Jumadiao, gave them advice on how to sew the blouses more efficiently and provided them with tips on sewing in bulk.
Krizia assured IMI that as soon as the standards are met, they would finalize a subcontracting agreement with the women of San Pablo.
“When a team shares the same vision, that is the start of something good,” Dy said. “But when we collaborate with the best teams, dreams translate into reality. Thank you to Ayala’s IMI, a team of flexible experts for bringing to life the sewing resources the mothers from the San Pablo community would need. In addition to ensuring quality, they will continue to relay-out the site in order to ensure that the sewing environment and workstations are as efficient and as work friendly as possible. The mothers continue to come to our head office for specialized training when managing different types of fabric or sewing techniques. To the ChildFund and Yakap sa Kaunlaran ng Bata NGOs, thank you for pooling together the mothers with potential who can bring to life our designs that can potentially not just compete locally but globally in the future. Now the team is looking at developing the youth through fashion design and dress making courses for those with passion and potential in the fashion industry.”
Clemencia Rafol, president of San Pablo Parents Association Inc. said, “Ang suporta po ninyong lahat ang nagbibigay lakas sa amin na magsumikap at gawin ng mabuti ang aming pananahi at magkaron pa ng maraming proyekto. Maraming salamat po talaga. Mas lalo pa naming pagbubutihin.”