Our Purpose
Our Purpose
Fashion with a purpose.
KRIZIA has always believed in Filipino talent: in the creativity, skill and dedication of people who know how to turn an idea into something beautifully made.
For us, fashion can be more than what women wear. It can also create opportunities for people to learn, work and build something of their own.
Filipino talent. Shared opportunity. Meaningful craft.
What We Believe
The Philippines’ greatest strength has always been its people.
KRIZIA was built in the Philippines, and our belief in Filipino skill has always been part of the way we see the future of the brand.
We believe creativity deserves an opportunity to grow. Craft deserves to be developed. And when knowledge, resources and determination come together, fashion can become a pathway to something greater.
Made with skill. Built through opportunity. Rooted in the Philippines.
San Pablo, Laguna
When shared skills create new possibilities.
In 2015, Integrated Micro-Electronics, Inc. (IMI), ChildFund Foundation and Yakap sa Kaunlaran ng Bata, Inc. worked with women from the San Pablo Parents Association on a community livelihood initiative designed to encourage self-reliance and entrepreneurship.
IMI provided sewing machines to help establish the programme, while KRIZIA joined the collaboration as a mentor and quality coach.
For women learning and developing their sewing skills, the programme became an opportunity to turn craftsmanship into meaningful work.
San Pablo, Laguna • 2015
Skills in Practice
Learning the craft, one garment at a time.
The programme began with women learning to work with the sewing equipment and developing their skills through practice.
As their experience grew, KRIZIA trainers shared practical guidance on garment construction, efficient sewing techniques, working in volume and meeting quality standards.
After the required quality standards were achieved, the San Pablo community began subcontract sewing ready-to-wear garments for KRIZIA.
Training became experience. Experience became opportunity.
2015
The community livelihood partnership began
10
Sewing machines provided through the initiative
3
Partner organisations working alongside Krizia
1
Shared goal: building skills towards sustainable livelihood
Shared Values
Different strengths. One shared vision.
Meaningful change rarely happens through one organisation alone. The San Pablo initiative brought together different forms of expertise, creating a programme built around resources, community support, training and practical opportunities.
Integrated Micro-Electronics, Inc.
Supporting the livelihood initiative with resources, including sewing equipment, and helping establish an efficient working environment.
ChildFund Foundation
Supporting community development and helping connect the programme with families and participants.
Yakap sa Kaunlaran ng Bata, Inc.
Working closely with local parents’ associations and helping identify community members with the potential to participate.
Krizia
Providing garment-industry knowledge, specialised training, quality guidance and an avenue for participants to put their developing skills into practice.
When people share a vision, possibility becomes something you can make.
A sewing machine can be a tool.
Training can become a skill.
A skill can become work.
And work can help create greater independence for a family and a community.
The People Behind the Work
Every finished piece begins with someone’s skill.
Fashion is often seen through the finished garment.
Behind it are the hands that cut, sew, finish, check and bring a design to life.
The San Pablo programme reflected a belief KRIZIA continues to value: skills become more meaningful when people are given the opportunity to develop and use them.
It is a reminder that behind every piece of clothing is human knowledge, attention and craft.
Embracing the Philosophy of Shared Values
A collaboration built around self-reliance.
The community programme was documented as an example of organisations bringing different resources together to help women develop livelihood opportunities. KRIZIA proprietor and brand manager Queen Alandy Dy, co-proprietor Elfrida Tan and KRIZIA trainers worked alongside the programme, sharing technical guidance as participants developed their garment-making skills.
“When a team shares the same vision, that is the start of something good.”
Queen Alandy Dy • Krizia
For the women participating in San Pablo, the support represented more than learning how to sew a garment. It represented the opportunity to improve their craft, take on new projects and work towards greater self-reliance.
The Idea Continues
Skills can create possibilities far beyond a single garment.
The vision behind the programme extended beyond production. It reflected an ambition to help develop Filipino talent, encourage greater self-sufficiency and show what can happen when businesses, organisations and communities work towards a shared goal.
For KRIZIA, supporting Filipino talent has always been closely connected to a larger belief: that local creativity and craftsmanship deserve opportunities to grow.
Fashion With a Purpose
What we make matters. So do the people who make it possible.
KRIZIA began in the Philippines and continues to believe in the creativity, skill and potential of Filipino people.
Because fashion can create more than clothes. At its most meaningful, it can bring people together, pass on knowledge, open doors and give talent the opportunity to become something more.